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Youthful Vitality with Aura Inside OutIII

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Morning and Night

Instantly radiantI,
smoothII, translucentII
Long Lasting AuraXVI

SK-II Atmosphere
Airy Light UV Cream

SK-II GenOptics
Infinitaura Essence

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Facial Treatment Essence

Synchronises Skin’s Performance for Consistently Crystal Clear

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SK-II dark spot corrector Genoptics Spot Essence

GenOptics Spot Essence

Brightening Beauty Essence for Spotless Skin

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SKINPOWER Advanced Airy Cream

Acts as Power Seed of Youth for Firm, Radiant, Everblooming Skin

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SKINPOWER Advanced Cream

Acts as Power Seed of Youth for Firm, Radiant, Everblooming Skin

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SKINPOWER Essence

SKINPOWER Essence

One Push for One Powerful Drop

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SKINPOWER Eye Cream

SKINPOWER Eye Cream

Supercharges to Make Eyes Appear Bigger and Youthful

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Facial Treatment Mask

Out Cult-favourite Sheet Mask for Crystal Clear Skin

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  1. Based on P&G internal skin efficacy measurement study placed in 2024 among 36 panelists age 20-49. Their skin appearance before and right after of GIE usage were graded by naïve consumer judgers and analyzed by professional.
  2. Based on P&G internal lab study placed in 2024 among 35 panelists age 20-65 within 2 hours instrument measurement data.
  3. within stratum corneum. Based on P&G internal skin efficacy measurement study placed in 2023 among 31 panelists age 20-35. Their skin appearance before and after 8 weeks GIE usage were graded by naive consumer judgers and analyzed by professional.
  4. Refers to GenOptics Ultraura Essence global sales data from CY2023.1 to CY2023.12
  5. based on P&G internal skin measurement study placed in 2023 among 121 panelists age 20-35. Their bare skin appearance was evaluated by naïve consumer judgers and analyzed by professional. Non-product efficacy claims.
  6. based on 3rd party consumer study placed in 2023 among 81 panelists age 25-55, who self-evaluated own skin at 1 day of GIE use vs. before use
  7. based on 3rd party consumer study placed in 2023 among 81 panelists age 25-55, who self-evaluated own skin at 7 days of GIE use vs. before use.
  8. based on 3rd party skin efficacy measurement study for GIE placed in 2023 among 30 panelists age 38-60.
  9. based on P&G internal skin efficacy measurement study for GIE placed in 2023 among 31 panelists age 20-35.
  10. based on P&G internal skin efficacy measurement study placed in 2023 among 31 panelists age 20-35. Their skin appearance before and after 8 weeks GIE usage were graded by naive consumer judgers and analyzed by professional.
  11. on stratum corneum
  12. Refer to skin dullness
  13. includes "bisabolol+ batyl alcohol"
  14. SDL+ includes "Sucrose Dilaurate + Sucrose Laurate + Trehalose"
  15. dry skin, oily skin, combination skin, normal skin
  16. Refer to SK-II Atmosphere UV cream