In the Spotlight
BEAUTY IN MOTION
SK-II collaborates with Enra to express the spirit of giving through dance
During the festive season, we spend copious amounts of time choosing and deliberating which gifts to give to our loved ones. With the limited edition series of festive Facial Treatment Essence bottles designed by artist Po-Chih Huang, SK-II believes that the story behind a gift can be as precious as the gift itself.
To bring the spirit of gift-giving to life, SK-II turned to the artistic expression of dance. In collaboration with Japanese dance troupe Enra, the exclusive video performance "The Gift of Everlasting Beauty" is a visually captivating dance that tells a story of search, discovery, and giving.
Technology Meets Dance
Famed for their unique style of incorporating graphic multimedia projections into their dances, Enra is highly acclaimed worldwide for their mesmerizing and multi-dimensional performance works that have included "Pleiades" and "Fuma-Kai", which impressed the International Olympic Committee during Tokyo's winning bid for the 2020 Olympics. "In Enra, we have the possibility to create a world of anything from nothing," says Maki Yokoyama, one of the Enra dancers that appears in the video.
With exclusive graphic elements that are projected onto screens and interact with the dancers' carefully choreographed movements, using technology as an integral component of their multi-dimensional performances is intrinsic to Enra's artistic identity, and one of the main reasons SK-II chose the group for this festive collaboration.