Loyal SK-II users looked 10 (sometimes even 20) years younger than their real age

The loyal SK-II users in the study aged in their 50s, 60s, and 70s all boasted a similar Skin Age in their 40s

In the Spotlight

1 CHOICE, 3 ASTONISHING RESULTS

SK-II's Skin Destiny Study reveals how to take control of your skin's future today

Are you in control of your skin’s future? Can you choose the destiny of your skin?

Since SK-II introduced Facial Treatment Essence over 30 years ago, we have believed in every woman’s right to beautiful, crystal clear skin. We have also believed that it is possible to take control of your skin destiny. Now, with SK-II’s groundbreaking Skin Destiny Study, we finally have proof that crystal clear skin today can have a lasting effect 10, 20, and even 30 years from now.

The Choice: To use, or not to use Facial Treatment Essence

In the breakthrough Skin Destiny Study, SK-II studied the skin of a large group of women of multiple ages – around half of them used SK-II Facial Treatment Essence, while the other half did not. We sought out to discover whether this one choice – to use Facial Treatment Essence, or not – truly would affect the outcome of their future skin.

The results for women who chose to use Facial Treatment Essence were staggering*.

RESULT #1:
They looked 10 (sometimes even 20) years younger than their real age**.

Over 90% of the women who used Facial Treatment Essence across all age groups had a younger Skin Age than the women their age who didn’t use it, 70% of the SK-II users had a younger Skin Age than non-users 10 years younger than them, and more than half of the SK-II users had a younger Skin Age than non-users 20 years younger than them.

Loyal SK-II User in Her 30s, Skin Age = -20

My Skin Age is 20 years younger than my real age.
It's almost like I have the skin of a middle school
student. My next goal is to maintain this for as long
as possible.

SK-II User

SK-II Non-User

RESULT #2:
The longer they used Facial Treatment Essence, the more apparent the difference became between their skin and that of their peers.

Women in their 30s who started using Facial Treatment Essence in their 20s had skin that was nearly 1.5 times better than non-users of the same age. For women in their 40s, that difference jumped to 2.2 times. By their 60s, loyal users of Facial Treatment Essence who started using in their 30s had skin that was more than three times better than non-users of the same age.

Loyal SK-II User in Her 40s, Skin Age = -23

Sometimes when I see an old friend, they'll say
'You haven't changed a bit,' or 'Your skin is so
beautiful,' and I become aware of how SK-II has
kept my skin crystal clear at that moment.

SK-II User

SK-II Non-User

RESULT #3:
Their Skin Age appeared to remain constant even as they reached their 50s, 60s and 70s***.

The enlightening Skin Destiny Study proves that crystal clear skin today can have a lasting effect 10, 20, and even 30 years from now. The future of your skin is in your hands – and it all begins with a simple choice.

Loyal SK-II User in Her 50s, Skin Age = -26

I cannot live without SK-II, Spots Intensive and
balanced foods. They are all important in my life.

SK-II User

SK-II Non-User

So what does it all mean?

The enlightening Skin Destiny Study proves that crystal clear skin today can have a lasting effect 10, 20, and even 30 years from now. The future of your skin is in your hands – and it all begins with a simple choice.

Which skin destiny will you choose? The choice is crystal clear.

*Based on a third-party clinical study conducted March to April 2013 amongst 272 Japanese women
**Based on Skin Age measurements. Skin Age refers to the average computer-generated age of females who have the equivalent skin surface measurements (texture, firmness, spots, wrinkles, radiance) obtained by Magic Ring. The measurements were collected from over 130 women aged between 20s and 70s.
***Based on 50 women out of the 141 loyal users who participated in the study

Those who started using SK-II earlier noticed a bigger difference between their skin and that of non-users their age

Facial Treatment Essence

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